Zubrowka

Zubrowka Bison Grass Vodka originated over 500 years ago in the wild primeval forests of Białowieża where the majestic bison roam freely, and the enigmatic bison grass grows.

Using a ‘Taste of the wild’, a promotion was created where entrants could win forests breaks which reflects the brands forest hertiage. The campaign featured on bottle neck hangers, a promotional website and in-store.